10 MED took part in Beauty Fair Estética, held online from December 6 to 13. More than two hundred professionals visited the company’s virtual stand. A total of over 5 thousand people attended the event.
Beauty Fair Estética is part of Beauty Fair, the largest professional beauty fair in Latin America, which was due to take place in September this year. However, because of the coronavirus pandemic, the event has been postponed until September 4-7, 2021. The event will be held at Expo Center Norte in Sao Paulo, Brazil.
In September, the organisers of Beauty Fair launched Beauty Fair ON, a virtual educational and entertainment platform for beauty professionals.
Taking part in online events is part of 10 MED’s new successful crisis strategy. Like the organisers of Beauty Fair, we hope that 2021 will bring yet more networking and learning opportunities.